Tuesday 13 May 2014

The Beauty Venture at Selfridges: Elegance is in the eye of the beholder

Fed up with traditional thoughts of beauty? You are not alone.

The regular English lady looks in the representation five times a day but 90 % say they experience bad when they see their representation, according to a review by Dove. Almost 30 % of females avoid showcases completely.
‘The beauty market does not have enough editions of “beautiful” for us to see,’ says make-up specialist Sali Gaines. ‘There’s only one edition of wonderful and that is a White lady under 35, who is thin and has even features.
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To task this, shopping area Selfridges have joined with big manufacturers such as beauty products brand Dove to release a six week strategy, The Elegance Venture, to discover the modern meaning of beauty.

The entire point of The Elegance Venture is to put forward many editions of beauty: older women, women of color, females with mad light red hair and tattoo designs,’ says Gaines, who is internet hosting service controversy. ‘When we have a broader range of values to look at, females will experience better about how they look and not experience frustrated they don’t look like the lip stick advertisement in their journal.’

BBC Oriental System speaker Noreen Khan is internet hosting service a discussion in Manchester. ‘We’re asking if cultural females still want to look two colors less heavy,’ she says. ‘I think this comes from within the group. Close relatives tell girls they will battle to find a associate if they are black skinned. I think this discussion will run further than pictures of BeyoncĂ© and Bollywood stars looking less heavy than when they first joined the market.’
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